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SOMETHING NEW IS IN THE AIR: THE BUZZWORD IS "DEMURE"

Articolo Demure

A BREATH OF FRESH AIR: THE BUZZWORD IS “DEMURE”

 

The Autumn/Winter 2024-2025 fashion focuses on a comfortable and versatile wardrobe, avoiding excessive risks and highlighting basic garments. These essential items are reinterpreted in a modern key, becoming a canvas on which everyone can express their personality. The real experimentation is found in the colours: alongside classic black and grey, typical of the winter season, new intense and enveloping shades like plum, grape purple, and forest green appear. This palette recalls the colours of nature and captures the sweetness of mid-season.

 

Beyond colours, cuts and textures are played with. Full skirts, midi dresses, and heavier outerwear are revisited with innovative sartorial details, offering a fresh take on the classic. It is precisely in these sublime and unexpected artisanal elaborations that elite fashion expresses itself to the fullest, giving a new soul to tradition.

 

Below are some of the main trends for this season, born from observing the new brand collections and their fashion shows during the latest fashion week.

 

Lady-like strikes again

 

The Autumn/Winter 2024-2025 silhouettes are inspired by the retro charm of the 1950s and early 60s, reinterpreting the elegance of that period in a modern key. Midi full skirts, bias-cut or enriched with deep pleats and plissé work, are at the centre stage, giving the look a refined movement. Trousers choose slim or bootcut lines, for an effect that softens the figure and adds femininity.

 

Tops, on the other hand, introduce contemporary details: open bodysuits and sweaters tied at the neck add a bold touch that modernises the vintage style. Egg-shaped coats with enveloping lines and maxi-clutches carried by hand complete the look, offering a sophisticated alternative to "quiet luxury", which combines discreet elegance and attention to detail.

 

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The modern reinterpretation of boho chic

 

Boho chic, born in the 2000s thanks to icons like Sienna Miller and the Olsen twins, returns today with a new interpretation. This time, the lightness of voile is combined with glossy leather, creating an interesting contrast. Ruffles and fringes remain essential elements, while layering becomes the key to a winning look.

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The charm of low life

 

Slow pace and the desire to dedicate time to oneself, away from the daily frenzy. It's the beauty of "small things": taking a walk to the market, buying a freshly baked baguette, or staying in bed late. Slow life is no longer just a Sunday morning ritual, but a true trend that conquers every moment of the week.

Becoming a real trend for the new season, so much so that several brands add comfortable and practical garments, typical of the slow life, to their collections.

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The "saloir" style on the runway

 

 

This will be the basic trend protagonist of Autumn-Winter 2024-2025. Classic colours like white and navy blue return to dominate with their timeless elegance, also in striped versions. Every detail inspired by sailor life is reinterpreted with charm: from double-breasted closures to captain's hats, not forgetting the iconic peacoat, which will once again be a must-have in our wardrobes.

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Business wo(man)

 

The tailored suit returns to prominence, as we can see particularly from Saint Laurent's latest fashion show; reclaiming its rigorous and impeccable essence, well-structured, as in the 80s. However, compared to that decade, broad shoulders are abandoned in favour of a slim-fit line, especially for the jacket. Classic colours like black, grey, and brown, as well as pinstripes, offer multiple variations to explore, making the suit a must-have to try in different interpretations.

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A season rich in revivals

 

The Autumn-Winter 2024-2025 season promises to be a true celebration of revivals. References to the past are strong and clear, with a return of trends that marked eras and decades, but revisited in a modern key. From the timeless elegance of 2000s boho chic, reborn with a touch of sophistication, to tailored suits reminiscent of the 80s, but with sleeker and more contemporary lines, every look seems like a journey through time.

 

The revival is not limited to fashion but also extends to details and accessories: fringes, ruffles, captain's hats, double-breasted jackets, and the return of iconic navy stripes are all signs of a return to the past that looks to the future. A season that celebrates the beauty of what has been, reinterpreted with freshness, to create a perfect fusion between nostalgia and innovation. A season rich in revivals, where the past is the protagonist and the future is built on its successes.

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