Futurism and Enchantment
Coperni's spring-summer 2025 collection presented at Disneyland under Sleeping Beauty's castle, stood out for its balance between the brand's characteristic futurism and the fairy-tale atmosphere of the context. Clean lines, asymmetrical dresses and technological materials were combined with details that recalled fairy-tale imagery, such as shiny textures and garments with generous volumes, almost evoking princesses of the future.
The clothes conveyed a sense of ultra-modern, almost futuristic elegance. The materials used, including recycled fabrics and technological fibers, perfectly matched the high-tech setting of the brand, giving life to garments that seemed to come from a world where technology met magic.
A New Vision of the Present: Intelligent Storytelling
Arnaud Vaillant and Sébastien Meyer, founders of the brand, have decided to look to the past, theirs but also that of their public, in an ode to childhood, to magic and to an imaginary that probably still contributes to making our adult life more beautiful and bearable. The aim of the two creatives with this collection was not to rewrite history, but to include it in the present, giving it a new breath through a contemporary poetry, transcending nostalgia and creating an imaginary space where past, present and future meet. The collection speaks of them, of the brand, but above all of us, of all the principles and
princesses, heroes, rebels, but also the villains that we all embody on a daily basis, consciously or unconsciously.
The fairy tale and its 3 acts
The collection is divided into a show in three acts: the first is about the park and its tribes, its members who participate daily in keeping the magic and lightheartedness active without falling into immaturity. In a celebration of youth and lightheartedness, the first part of the show is intended to capture the essence of early naivety, inspired by elements of Victorian style. Disney t-shirts mix with modern elements, giving life to a look similar to what a child would wear if given carte blanche in terms of style, in a burst of authenticity and disinterest in external judgment. Then comes the second part, perhaps the most interesting: the one that pays homage to the villains. Here, monochromatic and structured dresses follow one another that embody growth and the frustration that inevitably accompanies it, transforming the classic elements of the villains into modern and surprising pieces, such as little black dresses with collars that distinctly recall Maleficent's horns or the pointed roof of a dungeon from which curses spring.
The third and final act is dedicated to princesses and their transformation. Innocence regains its power, flowers become bionic and dresses transform, emphasizing and encouraging the rebirth of innocence into powerful femininity. Classic silhouettes receive a contemporary makeover, mixing tradition and innovation.
Every fairy tale has its princess
Concluding the third act, the fantastic Kylie Jenner gives us a dream, parading for the brand wearing an elegant black dress, in full fairytale style.
With this conclusion Coperni reiterates the theme of the fashion show and the collection, affirming its magic and marrying it with the innovation and technology typical of the brand.
Kylie, as a great influencer in the digital world, is perfect for the brand to get people talking about her and the show; but not only that: in fact, the influencer perfectly embodies every girl's dream, just like a real princess.
Both from a communicative and interpretative point of view, Kylie perfectly matches the intentions of the two French designers, leaving the entire audience speechless.
Always one step ahead
Coperni's fashion show at Disneyland was an unforgettable event, capable of uniting two apparently distant universes: the technological innovation of contemporary fashion and the timeless charm of fairy tales. Thanks to an iconic setting and a futuristic collection, Coperni wrote a new chapter in the history of fashion, demonstrating once again its role as a leader in experimentation and avant-garde.
